Cartoon by A Bisht
Advanced Micro Devices (AMD), a leading graphics processor provider and second-largest supplier of microprocessors, and FXLabs Studios Pvt. Ltd., India's leading end-to-end game development company, today announced a strategic technology alliance to foster game development in the country.
This association makes FXLabs the first Indian game development company to team up with AMD to deliver a compelling gaming experience. As part of the alliance, AMD will deploy its latest ATI FirePro™ series of workstation graphics technology for the development of upcoming games. It will provide a test base consisting of AMD Radeon™ series of consumer graphics processors. In addition, AMD will also provide the technical expertise of its graphics engineers.
[ In the Pic From left to right - Sashi Reddi FXLabs Founder & CEO,Ramkumar Subramani,sales and marketing vice president, AMD India and Janet Matsuda,Senior Director of Professional Graphics.]In June of 2008, AMD accomplished a milestone achievement in ultra-realistic and interactive visual computing through the processing power of its teraflops graphics chip. This demonstration AMD termed as, "Bollywood 2.0 experience".
The Bollywood 2.0 demo showed the fusion of dynamic real-time interactivity with convincing cinematic digital effects that appear to be real places and things captured on video. This AMD advancement in processing technology can now begin combining with the artistic passion of top movie directors, visual effects companies and game developers worldwide to open the door for unprecedentedly engaging entertainment experiences.
Gaming consumers in India have begun to demand content that is near life-like and flawless. AMD is in the right position to provide the technology that drives this content with its platform combination of processor and graphics. In addition, through the technology alliance with FXLabs AMD expects to break the next frontier in gaming.
Besides the gaming consumers, graphics content developers also demand superior performance and speed that does not hinder their creativity. AMD’s ATI FirePro series of graphics technology enables developers to create and innovate, rather than for them having to wait for their computers to catch up. This in the end, provides The Ultimate Visual Experience™ to consumers.
Some info about the two partnering companies:-
About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.
About FXLabs:-
FXLabs is the leading end-to-end game company in India. Founded in September 2004, FXLabs began its operations building PC based games both for the Indian market as well as the global market. In December 2007, FXLabs acquired an online game portal to expand its operations into the online casual game space. The vision of the company is to be the top developer and publisher of games for all platforms including PC, console, online casual, MMOG, and handheld. FXLabs is the first Indian company to release a game worldwide. Recently Ghajini The Game was released globally. The upcoming title “NetherWorld Beyond Time I Stand” is ready for release in the US region. The current pipeline of PC titles under development include a game based on Archie Comics, a game based on Bollywood property Dhoom and a game called Bollywood Badass. FXLabs has its production studio in Hyderabad, India and a sales presence in New York and Los Angeles. For more information, visit www.fxlabs.com. --------