Android users beat expectation wrt paid apps

By A Bisht

According to WhitePages which specializes in monitoring phone-related apps, as it deals with applications for both Android and iPhone users, "Conversion rates and premium penetration rates are better than we expected, for Android”.

The company had initially projected five to six percent of android users would buy apps, but the company now found that almost 13 to 15 percent Android users are going for Paid applications.

This observation is derived from, the 13 to 15 percent conversion rate WhitePages is getting from their free trial Caller ID users to the $6.99 (for 6 months) premium version." --------

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