By A Bisht
Black Friday which has assumed a cult status in recent times has contributed in a big way to the first 27 days of the online retail of the November-December 2009 holiday season.
Total online spending in the first 27 days of the holiday season_______$10.57 billion
Online spending on Black Friday________________$595 million
Contribution of Black Friday to the Total online spending________5.6 percent
Thus every SIX of the 100 dollars spent during the first 27 days of the US festive season, were spent on Black Friday.
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