According to Harris interactive poll,
Electronic readers have surged in popularity in recent years and will continue to gain traction with Americans, but they might remain a niche device coveted mostly by avid book lovers.
The findings of the poll are as follows:
1) About 8 percent of U.S. readers use an e-reader. But the study showed that about 12 percent of Americans, or one in eight, said they are likely to get one in the next six months.
2) With e-reader sales expected to continue to climb and as more devices now become available, the reading habits of Americans will change.
3) e-reader owners were far likelier to buy books than other Americans.
4) 20 percent of of e-reader users bought 21 or more books in the past year. In contrast, about 12 percent of Americans made the purchase at the same rate.
5) E-books now make up about 3 percent of all book sales( analysts expect this figure to reach 12 percent by 2015).
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8 percent of Americans use an e-reader, e-readers gain grip : Poll
8 percent of Americans use an e-reader, e-readers gain grip : Poll
Anil Singh
Thursday, September 23, 2010
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