.The format, which has been specifically designed to maximise the potential of the tablet device, will be launched more widely in early 2011, reports Ad Age.
What the first iAd for the iPad features:
Rich graphics, touch navigation and video native to apps, similar to the iPhone and iPod Touch iAds. The full screen Tron ad will run in iPad apps such as TV Guide; which includes 10 minutes of video footage, images from the film, a cinema locator with showing times and a preview of the soundtrack with a direct option to purchase it on iTunes.
Apple launched its mobile ad network iAds in April this year; after acquiring Quattro Wireless earlier this year. --------
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