The App developed by the Conde Nast India print and digital teams is available at the iPad App Store or at http://itunes.apple.com. The launch, succeeds the launch of paid-for iPad editions of Vogue, GQ and Conde Nast Traveller magazines, Priced at Rs 100, available to download on www.zinio.com.
On the eve of the launch, Alex Kuruvilla, Managing Director, Conde Nast India, said that the step is part of the company’s strategy to build India’s leading premium digital platform by using the immense inherent power of devices like tablets.
Keeping the premium audience in mind, as the app is going to catapult the paid offers on other magazines, the salient features of Vogue 365 App include:
1. Fashion photography, insider tips and information on all things fashion and beauty
2. One New image every day-- That's 365 ‘new’ images in a year
3. Behind the scene imagery, social network connect – save and share favourites on Facebook and Twitter
To take care of the advertising needs of the magazine, advertising in the App is also enhanced right from the launch – interactive images, slide shows and videos of brand campaigns.
Neutrogena
is one of the first premium advertising partners.
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