Technology start-ups pull money on two primary factors: How innovative or curve jumping the technology used in the start-up is AND how well it uses the existent technology.
Any one of these factors fulfilled and the statup attracts venture capitalists, those who invest in businesses, just as honey attracts honey bees.
As smartphones become increasingly ubiquitous, they are the latest point of attraction of funding firms.
Shadow Cities, an iPhone MMO (Massively Multiplayer Online) game, which uses a rather unique use of the existing GPS technology, has raised $2.5 million in investments.
Shadow Cities, tracks a user’s location, using GPS and puts him/her into an active battle with creatures placed on the GPS-enabled map. Players will focus on taking dominion over the streets and completing quests, with the game itself following the free-to-play model complete with cash shop. It's an innovative concept, a sort of game-oriented FourSquare.
The fresh funding will go towards the release of the game in the US soon. Currently the game is available in the game developer, Grey Area's, native Finland.
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