The acquisition is not for GazeHawk’s technology; but the social giant is juts hiring the startup’s employees (a talent-only acquisition); Six in number. The group will be moving to Facebook next week, where they will be working on product and backend engineering.
About GazeHawk:
GazeHawk, a Mountain View-based startup, provides webcam eye-tracking services. Founded in December 2009, with the hopes of building an eye-tracking service that meant providing inexpensive in-house eye tracking technology and provide eye tracking studies to the clients; by leveraging the improvements in webcam technology, the start-up company managed to attract Facebook’s attention.
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Facebook plans to use the GazeHawk team to build more engaging web sites and online services (means using eye ball tracking along with Click Based Analytic tools; so that Facebook knows the user behavior not only when he/she is transitioning between pages, but also when the user is on the page and just moving his/her eyeballs). So that while on Facebook, if you move your eyeballs; Facebook sends you some recommendation the next time.
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