A recent Stanford Study conducted on 7,804 students from middle school to college demonstrated that young students were unable to distinguish between real news and sponsored content. This comes when Donald Trump's surprising presidential victory has most people blaming Facebook for not doing enough to stop the fake news problem.
Facebook CEO and co-founder Mark Zuckerberg said over the weekend that the company was looking at different ways to combat the spread of misinformation, such as showing warnings on stories flagged as fake or making it easier for people to report these posts.
Why Young Students Are Unable To Distinguish Between Real and Fake News
The study indicated that most students did not look at the source of the news story. They were more inclined on reading the actual content of the headline link or the associated image.
In 2015, the Federal Trade Commission had urged companies to be more open and clear about the language they use to disclose ads -- especially when they are designed to resemble news articles, product reviews and other online content.
"Paid Advertisement" and "Sponsored Advertising Content" are more likely to be understood than "Sponsored by" because consumers might think the content was funded by an advertiser but not created by that firm, the FTC said in a guide to businesses.
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Why Young Students Are Unable To Distinguish Between Real and Fake News
The study indicated that most students did not look at the source of the news story. They were more inclined on reading the actual content of the headline link or the associated image.
In 2015, the Federal Trade Commission had urged companies to be more open and clear about the language they use to disclose ads -- especially when they are designed to resemble news articles, product reviews and other online content.
"Paid Advertisement" and "Sponsored Advertising Content" are more likely to be understood than "Sponsored by" because consumers might think the content was funded by an advertiser but not created by that firm, the FTC said in a guide to businesses.
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