YAUs know the value of a Smart phone

By A Bisht


According to a NDP estimate,

      45 percent of US smart phone users still prefer to use their mobile devices to make calls over surfing or accessing the multimedia.

But this number tends to skew towards older. The Young Affluent Users(YAUs) are the ones who usually buy the smart phones for their secondary features, and are the ones who deliver highest ARPU (average revenue per user) for the carriers. --------