According to a Nokia-TNS India study, quoted by a news,
18 out of every 100 mobile web surfers noticed a mobile banner ad.
Out of these 18, about 10 surfers went on to visit the site of the advertiser.
A 10 percent click-through rate.
In most cases, a 2% click-through rate would be considered very successful.
Interesting Facts:
Number of Mobile subscribers in the country: ____________350 million or 35 crore
Out of this the number of subscribers who are using Mobiles to access the internet: __49 million or 4.9 crore (14%)
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18 out of every 100 mobile web surfers noticed a mobile banner ad.
Out of these 18, about 10 surfers went on to visit the site of the advertiser.
A 10 percent click-through rate.
In most cases, a 2% click-through rate would be considered very successful.
Interesting Facts:
Number of Mobile subscribers in the country: ____________350 million or 35 crore
Out of this the number of subscribers who are using Mobiles to access the internet: __49 million or 4.9 crore (14%)