The people who keep the Web 2.0 environment going are the ones who take on activities like upload YouTube videos, keep blogs, and tag articles with a missionary zeal. Such people are the heaviest contributors to the Web 2.0 environment.
According to a study, the basic traits of a heaviest contributor to the Web 2.0 environment are:
--They are young(average age 33).
-- Outside the middle class
-- There’s 50-50 likelihood of them being a man or a woman.
-- Use more than one device to log on to the internet. Use smart phones and have no qualms about using public computers.
-- Live online
-- Like to blog and express their opinion freely if they found something interesting.
--People who make considerable money in the range of $50,000 and $75,000 tend to contribute less than their richer or poorer counterparts.
How the study was done:
--The study focused on Web 2.0 users who engage in many social media - uploading photos, blogging, tweeting, and file sharing, and so on.
--The report derived its conclusions from surveying 4384 broadband users, who are 13 and up.
--The survey was conducted in Sep-Oct 2008.
The profiling of the users is done on the basis of their contribution to the social sites:
Heavy contributors
—On an average connect with nearly 250 people a week.
--On one-to-many basis.
--Account for 7 percent of the whole lot.
Medium contributors
—Women outnumber men in this profile.
Light contributors
--Women outnumber men in this profile.
Old fashioned or Web 1.0 non-contributors—men outnumber women.
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According to a study, the basic traits of a heaviest contributor to the Web 2.0 environment are:
--They are young(average age 33).
-- Outside the middle class
-- There’s 50-50 likelihood of them being a man or a woman.
-- Use more than one device to log on to the internet. Use smart phones and have no qualms about using public computers.
-- Live online
-- Like to blog and express their opinion freely if they found something interesting.
--People who make considerable money in the range of $50,000 and $75,000 tend to contribute less than their richer or poorer counterparts.
How the study was done:
--The study focused on Web 2.0 users who engage in many social media - uploading photos, blogging, tweeting, and file sharing, and so on.
--The report derived its conclusions from surveying 4384 broadband users, who are 13 and up.
--The survey was conducted in Sep-Oct 2008.
The profiling of the users is done on the basis of their contribution to the social sites:
Heavy contributors
—On an average connect with nearly 250 people a week.
--On one-to-many basis.
--Account for 7 percent of the whole lot.
Medium contributors
—Women outnumber men in this profile.
Light contributors
--Women outnumber men in this profile.
Old fashioned or Web 1.0 non-contributors—men outnumber women.
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