From a report which can be found here,
The Number of US Internet users who will consume some form of user-created content by 2013:
2008:______________________________116 million
2013:______________________________155 million
Increase over 2008:___________________ 34 %
The number of user-generated content creators by 2013
2008:______________________83 million
2009:______________________89 million
2010:______________________95 million
2011:______________________102 million
2012:______________________108 million
2013:______________________115 million
Increase by 2013 over 2008:___________________ 39 %
The share of US UGC creators of the total US internet users from 2008 to 2013:
2008:______________________________ 43 %
2009:______________________________ 45 %
2010:______________________________ 46 %
2011:______________________________ 48 %
2012:______________________________ 50 %
2013:______________________________ 52 %
On the basis of the report and the above numbers the key inferences that can be derived are:
--User Generated Content (UGC) is all pervasive.
--Consumers are increasingly taking charge of the creation, distribution and consumption of digital content.
--Advertisers still shy away from the UGC, as they find it risky to associate with unpredictable (in majority of cases) content.
--The bigger inference so derived is that the UGC is popular rather than profitable. Some effort is needed from both the marketers or site publishers and the advertisers.
--In addition, by 2013 about 70 % of the total US internet users will be consuming some form of User generated content.
-- By 2013 , about 52 % of the total US internet users will be creating some form of User generated content.
-- In the next five years user generated content consumption and creation will grow by similar proportions(from above numbers for 2013, the consumption increased 34 % and the creation 39% of the numbers for 2008).
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The Number of US Internet users who will consume some form of user-created content by 2013:
2008:______________________________116 million
2013:______________________________155 million
Increase over 2008:___________________ 34 %
The number of user-generated content creators by 2013
2008:______________________83 million
2009:______________________89 million
2010:______________________95 million
2011:______________________102 million
2012:______________________108 million
2013:______________________115 million
Increase by 2013 over 2008:___________________ 39 %
The share of US UGC creators of the total US internet users from 2008 to 2013:
2008:______________________________ 43 %
2009:______________________________ 45 %
2010:______________________________ 46 %
2011:______________________________ 48 %
2012:______________________________ 50 %
2013:______________________________ 52 %
On the basis of the report and the above numbers the key inferences that can be derived are:
--User Generated Content (UGC) is all pervasive.
--Consumers are increasingly taking charge of the creation, distribution and consumption of digital content.
--Advertisers still shy away from the UGC, as they find it risky to associate with unpredictable (in majority of cases) content.
--The bigger inference so derived is that the UGC is popular rather than profitable. Some effort is needed from both the marketers or site publishers and the advertisers.
--In addition, by 2013 about 70 % of the total US internet users will be consuming some form of User generated content.
-- By 2013 , about 52 % of the total US internet users will be creating some form of User generated content.
-- In the next five years user generated content consumption and creation will grow by similar proportions(from above numbers for 2013, the consumption increased 34 % and the creation 39% of the numbers for 2008).
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