By A Bisht
Let I begin today’s article with a quote,
"If you don’t know where to go, any road can take you there."
The reason for beginning today’s write-up like this, is to bring the reader attention to the essence of a study recently conducted by eMarketer.
The essence of the study is-- when online, majority(all) of people don’t know where to go, and thus anywhere they go, they think it to be the destination. In short internet is an ideal place to pass time.
According to the study the reasons given by US internet users during Q2 2009 and the percentage of respondents who gave that particular reason are as under:
Pass time_____________100 percent
Educate self__________96 percent
Connect with others___92 percent
Research______________89 percent
Share_________________86 percent
Be entertained________82 percent
Keep informed_________79 percent
Discuss_______________76 percent
Be a part of a community_________72 percent
Work (business)__________________69 percent
Escape___________________________66 percent
Opine____________________________62 percent
Influence others_________________56 percent
Activate support_________________52 percent
Entertain others_________________48 percent
Emote____________________________44 percent
Be creative______________________42 percent
[Below are least common intentions]
Make a purchase__________________33 percent
Manage finances__________________30 percent
Comparison shop__________________28 percent
Join a cause_____________________26 percent
--------