According ot Mashable, the latest World of Warcraft expansion has broke all previous sales records in its first 24 hours, not just for WoW but for all PC game titles.
Dubbed World of Warcraft: Cataclysm, the game’s final count for copies sold is —3.3 million in the expansion’s first day. That means more than one out of four WoW subscribers bought the expansion within 24 hours of its release. This is loyalty.
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