Verizon increased its carbon efficiency by 15 percent Last year : Tells a new metric

US Telecommunications provider Verizon, on Thursday announced that it has developed a new metric for measuring carbon efficiency, which will allow the company to accurately quantify the impact of all of its green initiatives OR in other words how well it is conserving energy and improving efficiency.

Seeing itself primarily a network company, whose core is the amount of information it transports on its network, Verizon’s new metric calculates the amount of energy needed to operate the network.

With the rapid increase in demand for broadband, IP network services, wireless data and video increases the demands on the company's network – hence the amount of energy needed to operate the network.

Dubbed as the "carbon intensity metric," the new measurement, answers one question – Is Verizon becoming more energy efficient even as its business expands. To know this the metric first calculates Verizon's total carbon emissions, in metric tons, from the electricity, building fuels and vehicle fuels used to operate the entire business. This total figure is then divided by the number of terabytes(1024 Gigabytes = 1 Terabyte) of data that the company transports across its network.

Thus by measuring the number of metric tons of carbon emissions Verizon produces, on average, to move a single terabyte of data, the new metric tells the company, whether it’s able conserve energy compared to the previous year. The metric will thus help the company to continually improve energy conservation and efficiency.

According to the company, in 2010, it transported 78.6 million terabytes across its global network, which was an increase of about 16 percent when compared to 2009. The new metric showed an improvement of about 15 percent in Verizon's carbon efficiency, from 2009 to 2010.

Verizon plans to increase its carbon efficiency by an additional 15 percent this year.

To cut its carbon footprint (conserving energy), Verizon has implemented a wide range of green initiatives, including adding more alternative fuel and hybrid-engine vehicles to its fleet, deploying more energy-efficient network equipment, hosting recycling and other green-awareness events, and launching a campaign to encourage customers to switch to paperless billing. --------

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