Sony Ericsson challenges YOU to ‘Be The Master of Games’ in India

Sony Ericsson today announced ‘Be The Master of Games’, India’s biggest mobile gaming tournament across 11 cities. Flagging off on June 24, the initiative will bring alive the immersive experience of the recently launched Xperia PLAY, the world’s first PlayStation-certified smartphone powered by Qualcomm’s Snapdragon mobile processor with integrated AdrenoTM graphics processor, bringing console quality gaming experience to end users.

About the Tournament:

OPEN FOR ALL – from ardent gamers to corporate professionals, and even you!

The corporate gaming championship will be held across six cities – Delhi/NCR, Kolkata, Mumbai, Chennai, Bangalore and Pune – reaching out to more than 100 organizations. Endorsing the spirit of teamwork, ‘Be The Master of Games’ will present an opportunity for employees to showcase their gaming skills, show teamwork and be a part of a national experience.

For those who love to game, this tournament will run across 44 Zapak Gameplexes in 11 cities – Delhi/NCR, Chandigarh, Jaipur, Lucknow, Kolkata, Mumbai, Ahmedabad, Chennai, Bangalore, Hyderabad and Pune. Indian gamers will come together to compete for the title of „Best Gamer,‟ and will have the opportunity to live the revolutionary technology on Sony Ericsson’s Xperia PLAY smartphone.

Elaborating on this announcement, Prasun Kumar, Marketing Head, Sony Ericsson India, said,

“Taking experiential marketing to the next level, Sony Ericsson has collaborated with Zapak to create experiences around the Xperia PLAY. Consumers will be able to enjoy the rich and vibrant ecosystem through this nationwide competition. Powered by Qualcomm’s high-performance and power efficient Snapdragon mobile processor, Sony Ericsson’s Xperia PLAY brings the best-in-class gaming experience on the phone.”

Dr. Sandeep Sibal, vice president of Business Development for Qualcomm India and South Asia, said,

“Qualcomm’s highly integrated Snapdragon processor with embedded Adreno 205 GPU works to power the high-performance, console quality game experience on the Xperia PLAY with extended hours of game-play between charges.”

To get you motivated, here are a few numbers about the state of Gaming in India:

According to a recent report by KPMG and FICCI, the size of Indian Gaming industry is about Rupees 1000 crore at present and is expected to grow to Rupees 3800 crore by 2015. In addition, the report states that the mobile gaming segment might become a more competitive alternative to handheld consoles with mobile gaming earnings reaching Rupees 1700 crores by 2015.

Motivated? If yes, then make sure to fight to ‘Be The Master of Games’ beginning June 24. --------

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