As the social media marketing is evolving, the virtual
pinning site Pinterest has become the third largest network after Twitter and
Facebook. Even the sites like You Tube and LinkedIn is striving to adapt,
thrive and crush this site, but of no avail.
This tool provides a host of opportunities to health
marketers seeking to bond the audience at emotional level by the use of visual
imagery. The female skewed traffic also permits hospitals to tap into the life
of women.
These methods are a powerful tool for engaging the women
audience and building a strong relationship with them.
Stay precise and
relevant- Create boards that provides stack of relevant information to the
audience. The pininterest board may include health recipe, fitness exercise, inspirational
quotes, recommended health care blogs, medical miracles, etc. By providing
valuable content, you’ll be able to generate large audience to your website and
there are more chances that users will repin your content, as it is useful.
Visual Imagery is
worth one thousand pound- Visual
imagery provides you the largest merit. It is a great way to get the maximum
repins. But you need to make yourself aware about the images that you are adding
follow these guidelines-use the minimum keywords to describe an image, use
online resources to optimize pin and post, and see the best practices involved
in sizing and linking the images.
Pin other blogs-
Social Networking is all about connecting with other people. You can’t succeed;
if you don’t use pin it buttons on another’s blogs or websites. A word of
caution- you should not do just for the heck of it. The bottom line is that use
Pin it button only for compelling images and content.
Add interactivity-
Humanize the experience of social networking and add interactivity element to
it. No doubt adding compelling content can provide inventory of information to
patients, health care providers, and consumers. Connecting with consumers by
telling stories adds an element of trust and reliability in the minds of
patient.
Social Networking is all about trust building and adding an
element of empathy always work in your favor.
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