Amazon is going to offer a variety of deals starting Friday exclusive to customers who place an order through the Alexa voice service that powers the Amazon Echo and other Amazon voice-enabled devices.
Amazon first launched voice shopping with a simple use case: Reordering an item you've previously bought. Since then, the company has expanded voice shopping to tens of millions of Prime-eligible items. Amazon sees a future where its customers can easily place orders on the go via voice, even while driving. Such an evolution of e-commerce could grow into yet
another competitive advantage for Amazon.
Customers who want to order an item by voice say,
"Alexa, order a [product name]."
Amazon then selects a "well-priced product" that is eligible for Prime shipping. Amazon is offering Prime membership for $79 only for today. The company doesn't disclose all the factors used to choose the specific item, which is made available through a program called "Amazon's Choice."
The promotion will run through the end of the day Monday, Nov. 21, and feature deals such as a 32-inch Samsung TV for $119 and an Amazon Tap, a sort of portable Echo, for $50 off.
[By Mani Raj]
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another competitive advantage for Amazon.
Customers who want to order an item by voice say,
"Alexa, order a [product name]."
Amazon then selects a "well-priced product" that is eligible for Prime shipping. Amazon is offering Prime membership for $79 only for today. The company doesn't disclose all the factors used to choose the specific item, which is made available through a program called "Amazon's Choice."
The promotion will run through the end of the day Monday, Nov. 21, and feature deals such as a 32-inch Samsung TV for $119 and an Amazon Tap, a sort of portable Echo, for $50 off.
[By Mani Raj]
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