How Facebook 'Likes' Lift Consumer Behavior, reveals comScore Evangelist Eli Goodman

According to comScore's latest white paper, The Power Of Like, the Exposure to earned and paid media on Facebook can change consumer purchase behavior on Facebook.

This Power of Likes is understood by Starbucks, who on a regular basis manages to benefit from the power -- People that were exposed to Starbucks, fans and friends of fans translated to a lift in offline purchase says comScore's Media Evagelist, Eli Goodman, in this video interview with Beet.TV




Why Facebook is Important to You if you are a Business or Online marketer?

Facebook accounts for one in every seven minutes spent online. Hence successfully deciphering how a 'like' can really help you and how its power is amplified, can lead a business/marketer to profit.

comScore's latest research suggests that a brand should focus its Facebook marketing campaigns on three dimesions:

1) Fan reach -- constituting exposure in the News Feed,

2) Engagement, which refers to fans directly interacting with brand page marketing content and

3) Amplification, that results in content reaching fans and their friends.

---------

Facebook , facebook marketing , Facebook Marketing Tips , Power of Facebook Like

How Facebook 'Likes' Lift Consumer Behavior, reveals comScore Evangelist Eli Goodman

Anil Singh Wednesday, June 20, 2012

Baratunde Thurston recommends: Know ‘How To Be black’

Baratunde Thurston, the author of a recent book ‘How To Be Black’, was seen giving tips to audience and aspiring writers/bloggers at the Samsung Blogger Lounge at SXSW 2012, on how to promote a book; and how to write it, os that it can take advantage of the vast social media marketing tools.



About the book, in author's own voice:


How to Be Black

by: Baratunde Thurston

publisher: Harper, published: 2012-01-31

ASIN: 0062003216

EAN: 9780062003218

sales rank: 1897

price: $12.99 (new), $12.75 (used)


If You Don't Buy This Book, You're a Racist.


Have you ever been called "too black" or "not black enough"?
Have you ever befriended or worked with a black person?
If you answered yes to any of these questions, this book is for you.

Raised by a pro-black, Pan-Afrikan single mother during the crack years of 1980s Washington, DC, and educated at Sidwell Friends School and Harvard University, Baratunde Thurston has over thirty years' experience being black. Now, through stories of his politically inspired Nigerian name, the heroics of his hippie mother, the murder of his drug-abusing father, and other revelatory black details, he shares with readers of all colors his wisdom and expertise in how to be black.

Beyond memoir, this guidebook offers practical advice on everything from "How to Be The Black Friend" to "How to Be The (Next) Black President" to "How to Celebrate Black History Month."

To provide additional perspective, Baratunde assembled an award-winning Black Panel—three black women, three black men, and one white man (Christian Lander of Stuff White People Like)—and asked them such revealing questions as:

"When Did You First Realize You Were Black?"
"How Black Are You?"
"Can You Swim?"

The result is a humorous, intelligent, and audacious guide that challenges and satirizes the so-called experts, purists, and racists who purport to speak for all black people. With honest storytelling and biting wit, Baratunde plots a path not just to blackness, but one open to anyone interested in simply "how to be."

---------

Baratunde Thurston , Blogging , Facebook Marketing Tips , How To Be black , How to write a book which uses social media

Baratunde Thurston recommends: Know ‘How To Be black’

Anil Singh Monday, March 12, 2012

Women on Facebook more likely Unfriend than Men: Study

Those who live the adage, ‘Never trust a Woman’, can dance; as they can now share one more Act of Venus deception. Though others with no such pre-occupation, can use this info in their lives; especially when they happen to be online marketers and bloggers.

According to a study by the Pew Research Center's Internet and American Life Project -- Women are more likely than men to delete friends from their online social networks like Facebook, Orkut; and tend to choose more restrictive privacy settings.

Shedding some light on why women on social networks are prone to such a behavior; the study found that men were nearly twice as likely as women to have posted content online (updates, comments, photos or videos) that they later regret.

Other key findings of the Study:

1) 66 percent of all social network users have deleted people from their friend lists, up from 56 percent in 2009.

2) 67 percent of women who maintain a social networking profile said they have deleted friends compared with 58 percent of men.

3) Giving importance to their privacy, 58 percent of social network users set their profile to private so that only friends can see it. A study last year said that people keep visiting their real Life friends’ Facebook profiles, to check “is his/her garden greener”.

4) 19 percent allow friends of friends to view their profile and 20 percent keep their profile public.

5) Women are significantly more likely than men -- by a 67 percent to 48 percent margin -- to set their profile to private.

6) Facebook may be working on its Privacy, by making it more user friendly, but ss for the ease of using privacy controls, those surveyed were evenly divided. 48 percent said they have some difficulty with privacy controls while 49 percent said they did not experience any difficulty.

7) 11 percent of social network users say they have posted content they regret. Among genders, 15 percent of men have such a regret; contrary to just eight percent of women.

8) In 2011, Ninety-three percent of social network users said they have a profile on Facebook. This is a 27 percent growth compared to 2009, when it was 73 percent.

9) MySpace may have changed owners. But the popularity of rival Myspace continues to decline. Twenty-three percent of social network users said they have a Myspace profile, down from 48 percent in 2009. A 52 percent decline compared to 2009.

10) Just 6 percent of social network users said they had a presence on Twitter in 2009, 11 percent are now using the short-messaging service. I have increasingly observed that Twitter is for marketers or for those small number of Twitter users, who have realized that the real values of Twitter lies in connecting with people.

NOTE: The survey of 2,277 adults was conducted in April and May of last year and has a margin of error of plus or minus 2.4 percentage points. ---------

Facebook , facebook marketing , Facebook Marketing Tips , Tech24hours US , unfriending on Facebook , Women on Facebook

Women on Facebook more likely Unfriend than Men: Study

Anil Singh Sunday, February 26, 2012

Facebook Marketing Tips That Will Help Boost Your Business

Most of us know that Facebook is the world’s most popular social network. In fact, it has an average of 600 million active users from all over the world. Thus, its market potential has already been proven by a lot of successful business owners.

And speaking of which, here are some useful Facebook Marketing Tips that will help boost your business:

Tip #1: Improve Your Facebook Presence – You may do this by creating your own Facebook profile or putting up a Facebook Page for your Business. You should also remember to add friends that share the same interest and send them a greeting, a wall post or a simple message.

Tip #2: Always Keep a Fresh Content – It’s a fact that most users prefer to read the latest updates and the freshest content. Avoid keeping your profile dull and spark it up with your latest status updates. Add photos of your newest products and put a direct link to your product page.

Tip #3: Create an Attractive Landing Page – A lot of successful business pages have their own unique landing page. This single page is a very powerful tool to attract first-time users to subscribe to your page. Make your landing page as unique as possible and avoid using colors that are too flashy.

Tip #4: Link Your Facebook Page to Twitter – Many internet marketers have already linked their Facebook Pages to Twitter. And just like them, you can also do this through a wide range of techniques and systems. You may use ‘Selective Tweets’ or simply install the official Twitter app.

Tip #5: Link Your Facebook Page to your Site’s RSS – Linking your page to your site’s RSS saves a lot of time and lessens the hassle. You can do this by setting up a free account at RSS Graffiti or Social RSS.

Tip #6: Tag your Facebook Friends – A very basic tip yet very effective. Through tagging, you can easily capture the attention of a potential buyer or client. But be sure to use this method wisely if you don’t want to be blocked by your Facebook friend.

Tip #7: Organize an Event or Contest – Creativity speaks. Brighten up your page through starting a unique event. If you’re selling online marketing eBooks, then you can organize a live seminar that will teach them the basic ways to earn in the internet.

Tip #8: Make Use of Incentives and Bonuses – Reward your loyal fans and subscribers with something different. Appreciate their loyalty through giving them some exclusive incentives and bonuses. You can send your fans a free copy of your latest newsletter. You can also send a freebie or token.

Without a doubt, Facebook is a great marketing tool that could help you increase your sales. Just don’t give up if you don’t notice any progress. Remember that success will test your patience. Instead, look back and check if you have correctly done your methods or if you have missed some steps.

Improve the things that you need to improve and you don’t need to worry because those Facebook marketing tips that were stated above will definitely guide you through.

[Written By kent, published by A Bisht] ---------

Facebook , Facebook Marketing Tips , marketing tips for small businesses

Facebook Marketing Tips That Will Help Boost Your Business

Anil Singh Saturday, June 18, 2011