Insurance Buying starts On Mobile Devices: Study

Insurance Buying starts On Mobile Devices. 50 Percent Of Insurance Seekers Start On Mobile Devices, Nielsen Study

The latest data released from its “Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics reveals that the mobile device is the starting point in insurance shopping. that's the moment someone builds an intent to research about insurance policies, he/she reaches for the mobile.

The 2013 Mobile Path-to-Purchase study was based on online survey data (2,000 respondents) and behavioral observation from “Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users.” The broader study looked at mobile activities and purchase behavior in a range of vertical markets. This can be bought by paying money.

The insurance markets covered in this data included health insurance, auto insurance and homeowners insurance (US only). The study found that 40 percent of conversions (final purchase) happened over the phone, which was offline. The remaining took place at local insurance agent offices, on tablets or PCs.

On an average insurance purchase decisions were made after at least a month of consumer research involving multiple devices. The research devices included mobiles, tablets, laptops and PCs.

Tablets (and smartphones) are found to be the device of choice in the insurance research process — largely in the home as PC substitutes or supplements.

Very few insurance-related conversions happened as e-commerce transactions on smartphones. Yet smartphones were a critical element in the consumer research process.

According to the study 40 percent of insurance research time was spent on mobile devices (smartphones, tablets) and 25 percent of study participants used mobile devices exclusively in their research. Half of insurance buyers began their research on mobile devices as well.

NOTE: Each vertical studied in research shows slightly different usage patterns. The insurance vertical particularly saw more devices for research than others.

What the Study Tells:

Firstly, the research findings show that people are using their mobile devices to research things, more than any time in the past.

Secondly, the advertisers, showing insurance ads on TVs and in public places are motivating people to research their insurance buying on the spot. Indirectly this also means that Insurance providers are providing realising the importance of mobile platforms and reaching out to people with decision data on these mobile platforms.

Tablets may be too big to carry outside, but they are slowly replacing the humble PC and not so humble laptop, when it comes to researching content. This in a way proves the status of tablets as content consumption devices. You can't type easily on a tablet, but you can read stuff.

The conversions are still taking place on conventional devices like PCs or local Insurance agent, as there may still be some security concerns in the minds of the insurance buyers. this also points to rather tedious Insurance buying process, that can be completed at the agent's PC, with his help.

Over all, the best bet for marketers is to better inform the prospective buyers, so that they can reach the buying stage. Thus, marketers neglecting mobile (organic and ads) are potentially missing out on leads and opportunities to reinforce their brands and messaging with mobile and mobile-first users. ---------

Insurance Buying , Mobiles , Studies

Insurance Buying starts On Mobile Devices: Study

Anil Singh Wednesday, November 6, 2013

Nokia Lumia 521 Windows Phone 8 launched at $150

The Nokia Lumia 521 has been launched in US. The phone is a lower-priced smartphone. A low priced smartphone having Microsoft's Windows Phone 8 being launched in US is a unique event as the world's largest software company has so far focused on putting its Windows Phone software into expensive, high-end devices - chiefly from Nokia and HTC Corp. Nokia Lumia 521m Microsoft pitches is its attempt to to offer a very high quality device in the mainstream.

The new Nokia Lumia 521 will go on sale at Walmart later this month at an unsubsidized price under $150, relatively cheap for a new phone running up-to-date software without a long-term contract.

The Nokia Lumia 521 is a 4G phone (LTE), selling elsewhere as the Nokia 520.

The Nokia Lumia 521 is a mid-range phone with some high-end features, such as four-inch touch screen, five megapixel camera and high-definition video display.

Availability of Nokia Lumia 521 in USA: The Nokia Lumia 520 will be available in US the Next week -- At less than $150 at Walmart, along with T-Mobile US Inc's $30 per month unlimited data and text plan, which works out much cheaper over the long run than heavily subsidized iPhones and upscale Android devices that generally come with pricey long-term contracts.


---------

Lumia 521 , Microsoft , Mobiles , nokia , Nokia Lumia 521 , Nokia mobiles , Tech24hours US , Windows phone 8

Nokia Lumia 521 Windows Phone 8 launched at $150

Anil Singh Friday, May 3, 2013

Reason why Banning Cell Phones while driving doesn't work

It's has been seen that, the Governments across the world keep banning cell phones (mobile phones) while driving. But according to a new study by MIT Researchers, this hardly has any impact; and accidents attributed to 'distracted driving' do keep happening on the highways.

The MIT research on contrary says that, rather than the use of Cell Phone while driving; it's the bad/careless/rash/rebel(who don't care for laws) drivers who cause accidents; and using a cell phone at the time of driving hardly makes any difference.

In simple: A Bad driver is more likely to use a Cell Phone while driving.

The drivers who are termed Good drivers, rarely use a cellphone while driving.

A sloppy driver, who normally uses a cellphone while driving; picks his cell phone the same way -- he picks a packet of Chips from the back seat, keeps re-adjusting his rear view mirror, keeps accelerating and putting breaks hard, changes lanes twice as often, over takes from the wrong side, closes his Eyes and hums his favourite song.

What Governments and Parents (in case of a minor) do:

Both the Government and the parents, should focus on implementing and teaching civic sense and Traffic Rules to a Driver. If parents ensure civic sense and respect for traffic laws, the child will not only "Not use Cell phone while driving", but will also follow other traffic rules.

---------

Cell Phones , For Parents , MIT Study , Mobiles

Reason why Banning Cell Phones while driving doesn't work

Anil Singh Tuesday, August 28, 2012

Casio Quad-Core Android 4 LTE Handset under development?

Casio Quad-Core Android 4 LTE Handset under development?

Casio is busy planning a number of new phone models and technologies. But one thing which has aroused a heightened interest, are the rumors that Casio is interested in creating an Android 4.0 High end handset.

The device, still unnamed, enthusiastically been discussed and tested inside closed doors at Casio, will sport a Super AMOLED display larger than 4.5-inches, a quad-core CPU (processor), and 4G LTE. Other specs include an NFC chip (Near Field Connectivity), an 8MP rear camera and a 2MP front-facing camera, and a 2000mAh battery. And as per rumors, the device depicted a minimalistic design lacking in Android buttons (which means handset relying on Ice Cream Sandwich’s software buttons).

Casio g'zOne

That apart, the Casio people are looking at some other potential devices as well. That include a series of clamshell designs, a device featuring a 5-inch screen, and a new g’zOne handset for Verizon featuring a large display and the familiar rugged look of the series (Casio’s niche g’zOne series).

On the new tech front, the talk is rife about extended waterproofing and shock resistance. ---------

Android 4.0 or Icecream Sandwitch , Casio Quad-Core Android 4 LTE Handset , Mobiles , smartphones

Casio Quad-Core Android 4 LTE Handset under development?

Anil Singh Thursday, January 19, 2012