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Total subscriber base of DTH service in India: 10 million or 1 crore

The year of launch of DTH service launched in India: 2003

Number of set-top boxes imported by the DTH operators every year: 3 million or 30 Lakh

Share of South India in the DTH market: 35%

Players:

*Reliance ADAG:__________Big TV
*Bharti Airtel:__________Digital TV
*Dish TV
*Tata Sky
*Sun Direct

***Weakening of Rupee has made things difficult for DTH operators, as the set top boxes are imported. In addition, the price war introduced by Reliance and Bharti, who embarked the DTH bandwagon this year; plus the players going High Definition(HD) too; have also made the going difficult.

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Indian dth market , Numbers , Predatory Moves

Numbers for the DTH market in India

Mr Bisht Tuesday, December 2, 2008

At present, the company which sells the cheapest handset in India: Spice Mobile at Rs. 599

As per a news report, RCom will soon be selling an internet-ready phone at Rs. 480

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Predatory Moves

Coming soon an internet ready phone... just for Rs. 480

Mr Bisht Friday, November 7, 2008

Reliance Communications (RCom) is going to launch cheapest business phone in India, with a price tag of Rs. 10,000

[The cheapest business phone, at present, is priced at Rs. 15000]

At present Blackberry and Nokia are leaders in this segment.

RCom’s smart phone will have usual Business phone capabilities+ QWERTY keyboard+ 3G capabilities, but NO CAMERA.

Some interesting facts about mobile market In India:

Total no. of mobile connections in India: 300 million or 30 crore

Total no. of business phones in India: 90 Lakh (3% of total mobile connections)

Analysis: With the 3G and 4G services going to be auctioned by the end of January 2009; RCom is trying to get ahead in the race of 3G and 4G market. As the normal mobile market is already cluttered, with players getting lower margins; business phone segment(which will be using third generation services) is “growing fast" and would bring high revenues for the players.

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Predatory Moves

RCom will launch cheapest business phone by end December 2008

Mr Bisht