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Just 5 minutes back, SimilarWeb, a known name in the field of Analytics (You may already be using their Chrome and Mozilla Firefox browser extensions/addons) launched a pretty extensive analytics/research tool for Websites.

In addition to most important traffic insights for any website; the SimilarWeb Web Analytics also adds the rival or competitor Angle to your Research.

The tool allows you to Add the websites of rivals or competitors, to see your progress compared to them; and analyze your competitors’ traffic and identify growth opportunities online for you.

Other attractive features are ability to check metrics based on Geography. Ranks (has category Rank as well), are also fascinating and I found them more informative than Alexa.

The offering is quite informative, for instance, the traffic Sources also show Email and Display Ads.So, If you are overlooking or not looked at all on the importance of email marketing in your blogging or marketing mix, then Low or zero percent besides the Email icon hits you. Same applies for display ads: If you need to enture into display ads and still not made your mind; you instantly feel the need.

The layout is pretty simple and intuitive, so that a range of web analytics get instant attention, without much strain. Similar Web gives a really good overview on the traffic for any website with a single click.

Just Try it, you as an online marketer or Blogger will be pretty impressed.

Future has more in store for serious online entrepreneurs, bloggers and marketers:

In near future, the company will launch a SimilarWeb PRO offering; where you’ll be able to get deeper insights into your chosen portfolio of competitors. PRO will show entire lists of keywords, incoming & outgoing referrers and benchmark your online performace against competitor sites. Of course, for that you will have to shell out some bucks; but that will be a real intelligence.

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Analytics , Bloggers , Blogging , marketers , SimilarWeb , Web

Extensive Website Analytics Tool Launched by SimilarWeb

Anil Singh Tuesday, January 8, 2013

According to a Europe-wide survey published today -- Parents in the UK lead their European peers in using parental controls to filter what their kids access online.

The Survey by EUKidsOnline & the London School of Economics – Parental control use in UK is much above the EU average. The EU average is 28% of parents block or filter websites while 24% track the websites visited by their children. In contrast this is 54% in the UK. The country with least parental control is Romania with 9%.

In addition to the use of parental controls, 70% of parents surveyed around Europe said that they talk to their children about what they do on the Internet. 58% of parents claim that they stay nearby their children when they use the Internet. ---------

Tech24Hours Europe , Web

UK Parents lead Europe in parental control use

Anil Singh Sunday, January 16, 2011

Moving on to top-visited sites, Facebook this year beat out Google for the most-visited Web site, according to Hitwise data.

10 most visited sites in the U.S. in 2010:

1) Facebook
2) Google
3) Yahoo Mail
4) Yahoo
5) YouTube
6) MSN
7) MySpace
8) Hotmail
9) Yahoo Search
10) Bing ---------

Facebook , Web

10 most visited sites in the U.S. in 2010

Anil Singh Thursday, December 30, 2010

According to a poll commissioned by Common Sense Media and done by Zogby International,

A large percentage of U.S. parents would support a law, which makes companies to be barred from collecting information about Internet users unless they explicitly agree.

Key findings of the poll:

1) Concern over privacy: 85 percent of parents said they are more concerned about now than five years ago.

2) 92 percent of parents were concerned that teenagers and children were too open about personal matters online.

3) 75 percent believed that social networking sites failed to protect children's privacy.

4) 88 percent of parents and 85 percent of teenagers wanted online companies to ask their permission before sharing information with advertisers. Out of these 88 percent of parents would support a law making "opt in" a legal requirement.

In whose favor the debate is tilting?

Although, no poll can be taken for as a final verdict on issues affecting majority of people; still the poll gives some clear pointers to where the online privacy is heading to(add to it, the many privacy concerns Governments and people raised against big names like Facebook, Google in recent past; particularly Governments talk of an issue when its affecting majority of people and is being talked on public domain ). If 85 out of every hundred and 85 out of every hundred US teens want online companies to ask their permission before sharing information with advertisers. Add to it 77 out of every hundred parents in favor of a law making "opt in" a legal requirement; then imagine the amount of support any government action can get in this regard.

Only thing which is stopping the Government to go for some haste action are the equally weighty concerns of people who are more informed on Internet commerce than the Government. Their view comes out very non-ambiguously as well. They feel, because much of the information on the Web is free as it is a vehicle for advertising, companies have worried that "do not track" lists could shake the Web's financial foundations. There is a seemingly common consensus among opponents of tighter legal controls on online privacy that if people are given legal 'do not track' options; the rate of people who would not want to be tracked would be terribly high.

Owing to pro and against debates regarding online privacy: industry and the Federal Communications Commission are in favor of better self-regulation by industry itself; Failing on which, will compel the lawmakers to go for what web users want. ---------

Web

A Poll says US Parents want more privacy online: In whose favor the debate is tilting

Anil Singh Sunday, October 10, 2010

Security Company McAfee Inc has come out with its “Most dangerous web celeb list” for 2010. The basic criterion behind the list is the degree of danger, a particular celebrity, brings in for a net user, when he/she searches the said celebrity.

Topping the 2010 list is the 37 year old "Knight and Day" star Cameron Diaz.

Diaz, 37, is top of the list of the most dangerous celebrities to search for online. Second place is held by Julia Roberts. Last year's most dangerous Web celebrity, Jessica Biel, fell to third.

Diaz topped the list as, 1 in 10 websites featuring the star contain malicious software intended to infect computers and steal data from users, according to research released on Thursday by McAfee.

Creators of malicious software use celebrities as lures, baiting fans and followers to click on and download seemingly innocuous content containing programs designed to steal passwords and other private information for profit.

These malicious software makers, studiously research the things people search online. They follow hot topics on the Web and create their poisonous content accordingly.

No surprise, celebrities figure as one of their favorite ideas to work on, as they know the craziness people have for the celebs.

Other celebs on the List are:

-- Supermodel Gisele Bundchen at number 4

-- Brad Pitt at number 5 (one of only two men to be listed in the top ten. Other being mi3 star Tom Cruise. Brad Pitt is historically one of the most dangerous celebrities to search on).

-- Former Victoria's Secret model Adriana Lima at number 6

--Jennifer Love-Hewitt and Nicole Kidman, both at number 7

-- Tom Cruise at number 8

--Heidi Klum and Penelope, both at number 9

--Anna Paquin, the star of TV hit "True Blood" at number 10

This is the fourth time McAfee published the annual list of dangerous web celebrities.

Points that need to be emphasized here are: McAfee is seeing the same types of malicious software being distributed, but in higher numbers. The company tracked an increased number of malware in the second quarter of 2010 than ever before.
In the second quarter of 2010, the security company found 6 million unique, newly created pieces of malicious programming. This makes for about 60,000 pieces per day. ---------

Being Informed Is Being Safe , Web

Most Dangerous Web Celebrities 2010

Anil Singh Friday, August 20, 2010

According to a study by Microsoft Advertising and Starcom MediaVest Group, mothers influence purchasing decisions ranging from household staples to cars in Asia.

The survey found that internet is a lifeline for Asian mothers, and two-thirds use it to shop for themselves and their children(with nature of online activity depending on the age of children) and an even bigger number goes online to research purchases and talk about them.

In percentage terms, 58 percent of those surveyed saying that they used online networks and online customer reviews before actually buying.

It’s not that moms in Asia were not final decision makers for any family purchase; but now they are becoming increasingly digitally savvy, and conversely, much more cynical of advertising. On average, the survey found that Asian mothers spend 17 hours a week online, and the sites they visited ranged from those offering media, such as music and video download sites, to social networks, to sites specifically catered to children. One key consideration, in their choice of sites is the ability of the sites to allow them to interact with other mothers (as they love to share their views).

Moms with older children rely on the web for email and searches.

The study interviewed about 3,000 mothers—ranging from pregnant women to mothers with teenage children in eight markets -- China, India, Hong Kong, Taiwan, Singapore, Malaysia, Japan and South Korea. ---------

Web

What Asian moms search for on Internet

Anil Singh Saturday, May 22, 2010

According to Nikesh Arora, Google President of Global Sales, said on the sidelines of an International Advertising Association conference,

The number of Internet users is expected to rise to 5 billion worldwide over the next 10 years from about 1.8 billion now, Arora said.

(This if materializes is a big number, for clarity, it will be covering almost the entire world population at that time. Some numbers peg the world population to reach 9.2 billion by 2050. So Mr Arora’s prediction seems limiting in many respects).

"I think in the next 5 to 8 years 30-50 percent of the media is going to be consumed on the web, and if you look at the advertising proportion of the Internet versus the overall ad market, we are still under 10 percent." Arora added. ---------

content , Web

Content consumption on Web in next 5 to 8 years

Anil Singh Monday, May 17, 2010