According to a survey, quoted here; the revenue sharing arrangement in Value Added Service(VAS) in Indian Telecom scene is as below:
The amount paid by the end user (subscriber) towards VAS, is divided as under:
Operator___________________ 60-70 per cent
Aggregator_________________ 20-25 per cent
Content owner _____________ 10-15 per cent.
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The amount paid by the end user (subscriber) towards VAS, is divided as under:
Operator___________________ 60-70 per cent
Aggregator_________________ 20-25 per cent
Content owner _____________ 10-15 per cent.