Who dominates the Revenue sharing arrangement in VAS in India

According to a survey, quoted here; the revenue sharing arrangement in Value Added Service(VAS) in Indian Telecom scene is as below:

The amount paid by the end user (subscriber) towards VAS, is divided as under:

Operator___________________ 60-70 per cent

Aggregator_________________ 20-25 per cent

Content owner _____________ 10-15 per cent.
--------