By A Bisht
The cellular operators in India are eyeing the youth and those living in rural areas.
The following numbers will justify the assertion:
Number of Youths in India: ____________________560 million or 56 crore
[This is more than the population of USA and Indonesia.]
Out of the total rural population, this is 70 percent of the India’s population; just 13 per cent have phones.
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Demographics/segments Cellular operators in India are eying