Pre order your Kobo eReader now

Borders Group Inc said on Friday that it is taking pre-orders for the Kobo eReader, which is slated for a June 17 launch(commencement of sale) to US customers.

In addition, Borders Group plans to launch its eBook store in June.

Borders also said it plans to designate "Area-e" shops inside its stores to sell the Kobo eReader and other eReading devices starting in August.

The Kobo eReader, priced at $149.99 (will be preloaded with 100 classic books), will join the space that has been dominated by Amazon.com Inc's Kindle.

The Borders eBook store will have more than 1 million titles, which shoppers will be able to buy through its web site as well as via free apps available for the iPhone, Blackberry, Android, iPad and computers. --------

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