The study put a stamp on the general findings that say that: microbloggers (or twitter users) have many reasons to follow brands they like. Though discounts and sales are toward the top of the list; it’s the news and information about a company and its products that come out to be the most popular reason for twitter users following a Company or Brand.
‘Why twitter users follow brands’: Below are Top ten reasons [along with the percentage of users (out of all US twitter users) who follow a Company or Brand for that particular reason):
Get updates on future products__________________38 percent
Stay informed about company activities___________32 percent
Receive discounts and promotions________________31 percent
Get updates on upcoming sales___________________30 percent
Get free samples, coupons, etc___________________28 percent
For fun or entertainment________________________26 percent
Get access to exclusive content___________________25 percent
Learn more about company______________________25 percent
Show support to company to others________________23 percent
Share ideas, provide feedback____________________20 percent
In addition, the study even found that daily Twitter users are approximately:
1) 3 times as likely as other Internet users to upload photos.
2) 4 times as likely to blog
3) 3 times as likely to post ratings and reviews
4) and almost SIX times more likely to publish articles
about the Company or Brand they follow on Twitter. --------
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