Apple’s App store may have celebrated 10 billionth download in near past; but just like the beautiful lady with infinite foot wears; the vast majority of those apps have only been given the most cursory examination by users.
According to analytics firm Localytics, 26% of all apps are only used once after they are downloaded.
Not specific to to iOS though: the analytics firm studied thousands of apps across the Android, BlackBerry, iOS and Windows Phone 7 platforms; and found that across the board, one-time use was on the rise in 2010.
As per localyte, in the world of apps the first impression indeed counts. --------
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