15 Percent of mobile Apps are opened While Offline

How often do smartphone/mobile device users launch their mobile apps while offline.

Analytics data from Localytics, says that, this happens a fair amount of time.

According to analytics firm Localytics, 15 percent of app launches happen offline.

Thus after all the talk of improving 3G and 4G and the proliferations of Wi-Fi networks (in developed nations too, Like US), the study finds that a fair amount of apps are still launched when the user is offline. This can be due to unavailability of mobile network OR user's discretion to use certain apps offline.

The study thus suggests to that our wireless connectivity needs to improve and app developers might be well served, by building in more offline use for their apps. This means more offline access for apps and a better transition between offline and online experiences. --------

No comments