A Facebook page is certainly the best way to interact with
your audience. But just making a Facbeook page is not enough. You have to track
your views and visitors and see whether the message you are trying to send
across is being delivered or not.
So Facebook offers you ‘Insights’. Studies have proven that
marketers who spend atleast 6 hours a week on Social Media, generate more leads
and definitely are in better sync with their consumers. Not to forget, most of
the time is spent on Facebook itself.
Facebook Page
Insights - So the first thing you would want to explore on your Facebook
page to check user engagement is the page Insights. This is a service by
Facebook itself, so you would certainly find it more useful and more authentic
that anything else. The Insights have also improved with time. Now you can
check which posts were more popular with your readers, which city or country has
the maximum numbers of subscribers for your page. Moreover, you get to monitor
other user demographics, the potential fans that you can engage. The average
times users pay unique visits to your page and how you reach your audience,
virally, organically or by paid advertisements, all is mentioned in the
Insights section.
However, if you find the Insights section too simple or
rather too plain, you can switch to an array of third party applications that
give you a larger number of options for maintenance and organization. The
most popular and useful tools are mentioned below :
Conversocial- This is a good yet expensive application. It
will provide you most of the back office support you need for your Facebook
page and you can either manage them on the conversocial platform or through the
regular emails. This is especially good for managing conversations on your
posts.
Graph-o-Meter –
This tool lets you manage all your Facebook pages on one interface. You can
plan posts in advance or see who the most active fans on your pages are.
However, the disadvantage is that data is available only for the last 30 days.
Fangager- This
application gives you a host of tools on one interface. It also has a
reward system for the most active fans. However, it is the one of the most
expensive applications available online and you may have to pay separately for
each service above the normal plan rates.
Final Verdict- The
Facebook insights are a wonderful option to track the vistors. However, for
active marketers who have to manage many pages at once, and who can spend a big
part of their budget on social media, the third party applications will be
worthwhile. For all others, the Facebook Insights are more than sufficient for
play.
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