Facebook is a powerful social networking tool not only for
individuals, but it is meant for business and brands .However; the dilemma
remains how facebook fan page can benefit your business. There are countless
ways in which your business can get benefited.
Here, I will reveal top ten ways in which your business can
attain the lost momentum.
Before jumpstarting further, let’s understand what the fan
page is. Facebook Fan page is a profile of a business or organization and it is
quite different from an individual page.
Now, let’s delve into advantages of Fan Page
Provides a platform
to the business- Creating a facebook fan page provides an opportunity to
brand to present itself to customers, employees, vendors, etc. Unlike
individual profile Facebook fan page can be accessed by public in general,
which in turn proves beneficial to the business. Moreover, the people don’t
need to log on to attain information of your brand.
It provides traffic
to your website- With the assistance of Facebook Fan page you can drive
traffic to your website. Redirecting a small amount of facebook traffic to your
website can bring a lot of daily traffic to your website.
It enhances your SEO-
With the recent Panda update, Google has provided a clear indication that your
website will rank better; if you have a social networking page. The neat trick
is tweaking your business page on facebook. Also, through this way you can
leverage more traffic to your website.
It can also serve as
a forum- A facebook fan page can serve as a forum where businesses,
customers and other brand advocates can add to your facebook wall, interact
with you, answer the queries or share photos and videos with each other.
It is the best way to engage your customers in a way that is
loyal, promising and diligent.
A direct connection-
A facebook fan page directly connects you and your customers. Through, this you
can send messages or posts to target individuals without any restriction of geographical
boundaries. Using facebook fan apps, you can schedule events, sent invitations,
and do lot more things.
The truth is, 80% of all communication is visual. Even
before we open our mouth in front of colleagues, clients or business
associates, we make a statement through a facebook fan page. It’s up to us, and
nobody else, to ensure we look the part and inspire confidence in others.
Through, this method you can truly make a statement.
It enhances customer
relationships- We live in a cosmopolitan world, where customer is king, and
our business can’t enhance; if we overlook their interests. Through, this you
can establish a social connection with your business setting and not by
promoting.
Do you need a brand evangelist, you have one- Most business join
facebook to enhance their brand rather than sell their products. If you are
able, to find one such influential brand evangelist who has host of connections,
they will authenticate and sell the product on your behalf.
Last but not the least, through a facebook fan page you can
maintain an edge over your competitors.
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