AMD (NYSE: AMD) today launched the ATI Radeon™ HD 4770 graphics processor. Its a groundbreaking product that harnesses the state-of-the-art 40 nanometer manufacturing process for the desktop PC market.
It delivers best-in-class performance and energy efficiency, at anticipated launch prices as low as $100. The ATI Radeon HD 4770 graphics card is the newest addition to the award-winning ATI Radeon HD 4000 series.
Some of the outstanding features of the ATI Radeon™ HD 4770 graphics processor are :-
* The new card features third-generation hardware support for the latest DirectX® 10.1 games like Battleforge, HAWX, S.T.A.L.K.E.R Clear Sky and Stormrise, delivering higher game performance and improved visual quality when compared to DirectX® 10.
* The ATI Radeon HD 4770 continues the AMD tradition of bringing industry-leading technology to market that drives a superior user experience. The ATI Radeon HD 4770 makes use of the latest GDDR5 memory technology, providing incredibly high data rates for fast game performance.
* Gamers looking to get the most value out of their graphics hardware investment can scale their performance using ATI CrossFireX™ technology, allowing a second ATI Radeon HD 4770 card to be added for a near-linear increase in performance.
* The ATI Radeon HD 4770 graphics card allows users to enjoy HD digital content with incredible visual fidelity. The new card helps enhance the definition and clarity of lower resolution media. Through the second generation AMD Unified Video Decoder (UVD 2.0) technology, users can be assured of smooth video playback, crisp images, and vibrant colors on all HD content including Blu-ray discs. With support for HDMI, picture-in-picture (PiP) and the latest HD audio technologies like 7.1 surround sound. The new graphics card enables an impressive cinema-quality home entertainment experience.
* Celebrating the company’s 40th Anniversary, AMD continues its heritage of focusing on the design and development of new products and platforms that deliver compelling user experiences at an exceptional value. By combining new AMD Athlon™ X2 7850 processors, AMD 7-Series chipsets and ATI Radeon™ HD 4770 series graphics cards, AMD enables a PC platform that can bring HD video to life while delivering massive performance headroom and video processing acceleration.
Consumers' careful shopping behavior in this economic slowdown is shifting demand to lower priced PCs. AMD has responded to this demand by targeting the market with the launch of PCs ranging $100 and above.
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