Browser preferred local information access method on mobile

By A Bisht

According to comScore,

The number of people of who sought local information on a mobile device grew 51 percent from March 2008 to March 2009.


The mobile browser came out to be the leading (most preferred) local information access method. Some numbers:

Number of users using mobile browser in March 2009____20.7 million


Number of users using mobile browser in March 2008____15.4 million
Growth versus the year ago________________________34 percent


The 'Application downloaded to phone or Downlaoded Applications' showed the strongest growth among all access methods. Consider these

Number of users who downloaded apps in March 2009____11.3 million
Number of users who downloaded apps in March 2008____6.2 million

Growth versus the year ago_________________________83 percent

SMS, as a local information access method, stood second both in terms of audience, at 11.7 million in March 2009; and growth, at 72 percent. --------