By A Bisht
Revenue earned by yahoo in Q1 2009_____________________$ 1.16 billion
Operating income earned by Yahoo on the above revenue______$101 million
Efficiency____________________________________________8.7 percent
Revenue earned by Google in Q1 2009____________________$ 4.07 billion
Operating income earned by Google on the above revenue_____$1.88 billion
Efficiency_____________________________________________46 percent
Thus Google is SIX-FOLD more efficient than Yahoo.
[Note: Revenues exclude commissions]
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Google-Yahoo Q1 2009 earning comparison: Efficiency Calculation