Apple allows others to create iAds, launches iAd Producer

Apple’s iAd platform, which was launched in April this year, and till now known for its closed gates—minimum one million dollars if an advertiser/business wants to associate with iAd and Apple creating/designing the ads itself; is going to change now.

Apple is going to allow others to create iAds as well; and has just launched a new software tool called iAd Producer.

iAd Producer makes it easy for you to design and assemble high-impact, interactive content for iAd. iAd Producer automatically manages the HTML5, CSS3 and JavaScript behind your iAd to make creating beautiful, motion-rich iAd content as easy as point and click.

Macrumors informs that the iAD producer significantly opens up the iAd creation.

Availability: The tool is available for members of the iOS developer program.

It’s difficult to say to what extent Apple will be able to regulate the quality of the ads; once the creation aspect goes in hands of others. But Businesses who have associated with Apple's iAds, although are happy with the Ad quality and the ad reach; were particularly disappointed with the slow content creation process . Some even citied it as a significant hurdle. Hence, iAd producer will be a good news for iAd partners and others alike. --------

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