Named “Relief Copter”, the game is an effort by a small, Islamabad-based media firm to highlight the plight of survivors of last year’s disaster, which decimated villages from the far north to the deep south, disrupting the lives of over 18 million people and killing nearly 2,000.
The game which is available free for Nokia, iPhone and Facebook users, hopes to use social media and smart phones to reach an untapped group of people; People who can contribute in money to help those affected by the devastating floods.
Since its launch in October last year, the game has been downloaded over 90,000 of times, informs Mohsin Afzal, the 28-year-old CEO of werplay, which developed the game. --------
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