How to master Twitter for the Good of Your Business OR Career

How to use Twitter to build your business or Career?

Celebrity Blogger Perez Hilton a couple of weeks ago, said Twitter is a great business building tool – All you have to do is engage with real people there. According to Adam Franklin, that’s exactly the way.

Adam says that the Word-of-mouth marketing is one of the most effective ways to build a business and Twitter is word-of-mouth marketing at turbo pace. If you manage to build right kind of relationships (i.e. relationships with people who aspire or use your product/service or the category it exists in, experts and peers in your professional field); and connect with all these people you really don’t have access to, then you can help your business positively.

Emphasizing on the value of Twitter in building business, Adam underlines the great ability of twitter in enabling you have the opportunity to meet smart people outside your business, demonstrate thought leadership, build a following and share information.

The fact that, many businesses have still not plunged into Twitter yet, hence Twitter offers early bird opportunities too.

SUMMARY: Twitter Marketing in simple words can be explained as – Connecting and interacting, in a personal manner possible, only with people that belong to your field of expertise, profession or Business (this includes consumers, clients, exerts and Peers). Especially focusing on connecting and interacting with those, you don’t have access to elsewhere.

Adam Franklin is a social media speaker and co-founder of web strategy company Bluewire Media. --------

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