According to a study done by The UK Men Online, which can be found here;
UK men either matched or surpassed women in time spent online.
In terms of online population, the two genders are close to each other, with the women slightly behind. But women are surely catching up.
The projections till 2013 reflect this. But with the online UK male population rising to 22 million or 2.2 crore(50.5%), they will remain the online majority till 2013. At present this number is 20 million or 2 crore(51.1%).
Other important revelations of the study are:
--Communications, entertainment and e-commerce are leading activities for UK men online. This behavior is different from that of female Internet users.
--While shopping online men straightaway move to specialty sites (or sites which are considered the best), while women head to search engines. Means women as expected will window shop first and then choose the best deal irrespective of the best company tag.
--In addition, men are more engaged with the mobile Web than women. Inference that can be derived is, women still feel their mobile devices (cell phones, PDAs, and other portable gadgets) to be their private space.
***Here, let I share with you one of the inferences that I derived from my youmint post—A free sms service. From my down line at youmint, I found that only one out of every 13 new users at youmint is a woman. I don’t know whether this is a generalized fact; but up to now, I see the same trend in my Youmint down line; and that too after I tried to clarify every doubt in the youmint review. You can find it here.
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UK men either matched or surpassed women in time spent online.
In terms of online population, the two genders are close to each other, with the women slightly behind. But women are surely catching up.
The projections till 2013 reflect this. But with the online UK male population rising to 22 million or 2.2 crore(50.5%), they will remain the online majority till 2013. At present this number is 20 million or 2 crore(51.1%).
Other important revelations of the study are:
--Communications, entertainment and e-commerce are leading activities for UK men online. This behavior is different from that of female Internet users.
--While shopping online men straightaway move to specialty sites (or sites which are considered the best), while women head to search engines. Means women as expected will window shop first and then choose the best deal irrespective of the best company tag.
--In addition, men are more engaged with the mobile Web than women. Inference that can be derived is, women still feel their mobile devices (cell phones, PDAs, and other portable gadgets) to be their private space.
***Here, let I share with you one of the inferences that I derived from my youmint post—A free sms service. From my down line at youmint, I found that only one out of every 13 new users at youmint is a woman. I don’t know whether this is a generalized fact; but up to now, I see the same trend in my Youmint down line; and that too after I tried to clarify every doubt in the youmint review. You can find it here.