New Amazon Kindle advertisement makes fun of Apple iPad

A new advertisement for Amazon's Kindle shows how its eInk screen performs better in bright sunlight than the reflective LCD screen on Apple’s iPad. The ad shows a bright sunny day, and a man and a woman are sitting besides a swimming pool. The screen of the device(iPad look alike) the guy is holding is showing his reflection and this makes him ask the lady, "how can she possibly read in such a bright sunlight". To this she says "her device is Kindle". But I still don't know why is she wearing sunglasses ?

Watch the ad . --------

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