iPhones are good; but how good are they? A recent study on iPhone users in UK suggests that iPhones are twice as likely to motivate their owners to consume a variety of content and undertake an online activity.
With respect to the consumption of content and the activity undertaken, iPhone scores over smart phone category as a whole.
For instance, while 80 out of 100 iPhone users in UK accessed news/info via browser in January 2009; only 48 out of 100 did so among other smart phone users as a whole.
Below are Activity and the percentage of users who undertook the activity in their respective categories (iPhone and the smart phone category in general):
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With respect to the consumption of content and the activity undertaken, iPhone scores over smart phone category as a whole.
For instance, while 80 out of 100 iPhone users in UK accessed news/info via browser in January 2009; only 48 out of 100 did so among other smart phone users as a whole.
Below are Activity and the percentage of users who undertook the activity in their respective categories (iPhone and the smart phone category in general):
Accessed news/info via browser | ||
Accessed e-mail | ||
Listened to mobile music | ||
Accessed news or info via downloaded application | ||
Accessed social networking site | ||
Accessed weather | ||
Used web search |
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